The group has launched an advert featuring brand ambassador Lionel Messi.
The initiative includes a giveaway for a holiday worth up to US$6,600.
The push positions the coffee liqueur as a key ingredient in the espresso martini cocktail.
The distributing major will withdraw from the US state this September.
'This decision also reflects the upcoming arrival of a new CEO.'
The campaign was developed by advertising agency Gale.
The tie-up is a 'major highlight at Mumbai and Delhi airports in May and June'.
The rosé is the latest in a line of LVMH brands to feature alongside F1.
The divestment was first announced in April although financial details remain undisclosed.
Production at La Roca is underway, with Casa Azul’s first tequila from the facility set…
