The marketing push breaks in the UK next week.
The latest activation is part of Penfolds' 'Venture Beyond' campaign.
The America's Cup runs over the next two months in Barcelona.
Chivas Regal becomes the second drinks brand this month to sponsor the London-based club.
In which the high-profile sportsman plays a secret agent.
The Barbados-based brand's XO expression will also be available in a cricket-themed bottle.
US consumers can visit The Aperol Merch Shop online from this week.
A limited-edition decanter and a virtual reality experience showcasing the cognac’s history and provenance take…
The fast-growing US non-alcoholic brewery has signed a major deal with one of the English…
The Campari-owned French liqueur has created a video series in partnership with leading stars from…
