The push will include a partnership with contemporary fashion advertising agency Hypebeast.
The brand first became a sponsor of the rugby competition in 2021.
'The concept ... pairs authentic local design with digital tools created to drive discovery.'
The technology is currently “being tested” in Brazil, with further global markets set to follow.
'Cricket is one of the world’s most popular and fastest-growing sports, and we are excited…
The deal includes pouring rights at the Florida venue and the creation of the ‘Cîroc…
The deal will include in-arena branding, VIP hospitality integrations and Maker’s Mark cocktails at selected…
Altos has become the Australian Open's first 'official tequila' partner.
The 2026 season of Formula 1 will begin on 6 March in Australia.
