Why the drinks of tomorrow will have embraced ‘big flavour energy’ – Comment

Ongoing concerns about the health of the economy are impacting consumers in many ways — confidence, disposable income and spending priorities, to name just three.And now there’s another: a growing desire for food and drinks with ‘big flavour energy’.Let’s consider the evidence. In food, demand for flavours and textures with maximum kick is rising, and fast. Spicy product launches are soaring, while table sauces are becoming hotter than ever. Chilli-infused liquid sugar drizzled across everything from pizza to fried chicken is all the rage. There’s now even Hot Honey Jaffa Cakes -