- Sales from three months to end of September decline by 3.3% to US$2.97bn
- For the first nine months of 2025, top line falls 5.1% to $8.48bn
- Full year expected to deliver sales dip of between 3% and 4%
Molson Coors Beverage Co has booked a fifth consecutive quarter of declining sales, although the Q3 figures were “aligned with our expectations”.
The Coors Light owner, which saw its first-half sales dip by just over 6% in August, today reported a fall of 3.3% from the three months to the end of September. Subsequently, 2025 to date has delivered sales of almost $8.5m, 5.1% down on the corresponding nine months of last year.
Molson Coors has seen its top line decrease in each quarter since Q2 2024 (to the end of June last year), when sales were flat.
On a geographical basis, both reporting regions were down in the three-month period; the ‘Americas’, which accounts for around 75% of Molson Coors’ total business, fell by 3.5% while ‘EMEA & APAC’ dipped by 2.4%. In the Americas region, the three-month period saw lower volumes for Molson Coors’ brands combine with “the exit of two contract brewing agreements”. ‘EMEA & APAC’, meanwhile, was impacted by “soft market demand … across all our markets … and (a) heightened competitive landscape”.
Across the year-to-date, the former was weaker at -5.6% with the latter down 3%.
Despite the continued struggles, CEO Rahul Goyal, who took over from Gavin Hattersley at the start of November, said the latest showing was not a surprise.
“Our third quarter performance was largely aligned with our expectations for the second half of the year for the industry and our share performance in the US,” he said. “We continue to believe that the incremental softness in the industry this year is cyclical, and we believe we are well-positioned with … brands that serve a wide range of consumer occasions and preferences to help us navigate these near-term macroeconomic headwinds … .
“We recognise the challenges and opportunities ahead of us, and we are moving with a sense of urgency and a clear purpose to address them,” Goyal added. “Results will take some time, but we are confident that we have the right brands and plans to be successful … .”
One such measure of challenge recognition was announced two weeks ago, when Molson Coors unveiled plans to restructure its Americas division, with the move set to result in around 400 job losses. Earlier in October, Goyal refreshed the company’s leadership team, starting with the departure of CCO Michelle St Jacques after six years with the company and 18 months in the role.
See below for a company-sourced video review of the quarter, featuring Goyal.
