Ahead of this year’s ProWein Düsseldorf trade show, which kicks off on Sunday (15 March), here’s part two of Global Drinks Intel’s consideration of the not-to-be-missed exhibitors over the three days.
MG Destilerías – ProSpirits, Hall 5, Stand 5F34
ProWein Düsseldorf marks the relaunch of MG Destilerías’ RTD brand, MG Spirit (above). The company will also showcase developments from Coppa Cocktails, including new flavours such as Passion Fruit Martini and White Choc & Passion Cream Liqueur. The company has a particular interest in the markets of Europe, Asia and the Middle East as priority growth markets for its RTD portfolio.
Plenty of the team will be available at the stand, including global director of sales & marketing Gonzalo Zalbidea, head of global sales Andres Alvarez and global brand manager for RTD & creams, Jordi Serra.
Mont Blanc Vodka – ProSpirits, Hall 5, Stand D56
Mont Blanc will make its ProWein debut at this year’s exhibition. The French brand will present its core expression, positioned as a premium vodka with a subtle mineral profile.
Alongside the original expression, the Botanical range – Grapefruit & Rose and Cucumber & Mint – will be available to taste, targeting bartenders and buyers seeking flavoured options with a contemporary edge. The company will also use the show to introduce a limited-edition release.
Neleman Wines – Hall 6, Stand E55
Neleman Wines will be present at the show as part of the bustling Spanish Pavilion. The company is owned by 5,000 shareholders and its vibrantly packaged wines are all organic and vegan. A young winery founded by Derrick Neleman in 2014, Neleman now also owns its own bottling company in Aielo de Malferit, Valencia, which it purchased in 2021.
Export manager Mari Cruz Violero will be at the stand pouring the fledgling company’s range of high-altitude wine.
Nyetimber Wines & Spirits Group – Hall 4, Stand D40
Nyetimber returns to ProWein with its namesake English sparkling wine range, as well as single malt whiskies from The Lakes Distillery. The team is looking to grow its “visibility and presence in European markets and beyond” and increase awareness of the British fizz brand.
Group head of sales for GTR & Europe Karl Thögersen and group head brand ambassador Zoë Dearsley will be at the stand to chat and pour.
Pallini – ProSpirits, Hall 5, Stand D40
Pallini’s flagship limoncello will take priority at ProWein, alongside the namesake brand’s RTD (above) and RTS (keg) line extensions. The company’s amari and wider range of Italian liqueurs will also be showcased at the exhibition.
The focus this year is on business development, Pallini says, with the team looking to strengthen distribution and build new trade relationships. Brand manager Luca Cervellione Pallini and world business developer Marco Violin will be available at the stand.
Rossi d’Asiago/Antiche Distillerie Riunite – ProSpirits, Hall 5, Stand D17
Rossi d’Asiago will present a broad cross-section of its portfolio. Priority will be given to Antica Sambuca and Rossi Limoncello (above), followed by Volare liqueurs, Kranebet Italian botanical gin, Bitter Classico Rossi, Amaro Asiago and Grappa Culto.
The company says its focus at ProWein is on strengthening ties with international trade partners and establishing new business relationships across export markets. CEO & export director Nicola Dal Toso and international marketing manager Cinzia Tosato will be available at the stand.
Solbevi – ProSpirits, Hall 5, Stand A39
Taking the credit for having created “the world’s first limoncello spritz in a can”, this Australian brand wants to show consumers that “limoncello doesn’t just need to be an after-dinner shot”. While the company produces a bottled limoncello, Solbevi has really carved a name for itself through its RTDs (above), now served onboard Qantas.
With distribution expanding across Australia, New Zealand and South East Asia, Solbevi is targeting further international growth within the spritz category. Founder Stefan Di Benedetto will be at the stand.
Solex Europe – ProSpirits, Hall 5, Stand E39
Solex Europe will exhibit in the ProSpirits Hall, where it will have a dedicated booth for Siberian Express Vodka (above). The privately owned spirits production and distribution company is prioritising further expansion across Europe, the Middle East and Asia at ProWein.
Visitors to the stand can also expect cocktails created and served by Ray Peters of Berlin’s Reingold Bar. As well as Siberian Express, Solex Europe is also responsible for the marketing and distribution of the Five Lakes and White Birch vodka marks.
The Bitter Truth – ProSpirits, Hall 5, Stand L55
The Bitter Truth will focus on its cocktail-driven, namesake core ranges, The Bitter Truth Bitters and The Bitter Truth Liqueurs, alongside Caribbean rum brand Tiki Lovers Rum & Spirits.
The company is hoping to strengthen distribution, reconnect with partners and meet customers from across its export markets at this year’s fair. Global export manager Christoph Knorr and global brand ambassador Axel Klubescheidt will be on hand to meet buyers and discuss international opportunities.
Tovaritch! Vodka – Hall 7, Stand C54
What does the future of ultra-premium vodka look like? At ProWein next week, Tovaritch! Vodka will show you – and it doesn’t look like a bottle. The new Tovaritch! Vodka Pouch, available in 750ml, 3-litre and 5-litre, has been engineered to a standard the industry has never seen before. “This is not alternative packaging,” the company says. “This is the evolution of premium vodka distribution.”
