ProWein Düsseldorf returns next week. Running from Sunday 15 to Tuesday 17 March, this year’s exhibition features a new layout, designed to relieve aching feet via “shorter distances between stands”, as well as “clearer structures” for its seven halls.
ProWein’s organisers, Messe Düsseldorf, have freshened branding with a tweaked name, new logo and motto: ‘Shape. Create. Elevate’, described as “a call to the industry to actively shape the future, consistently drive innovation and generate business”.
This year’s edition is expected to host 4,000 exhibitors from 60-plus countries, including around 500 exhibitors in its spirits section, ProSpirits. There will also be a free international bus service to encourage buyers to attend and an improved ‘matchmaking tool’.
As ProWein 2026 approaches, here’s what to expect from the standout exhibitors shaping the future of the industry.
Acústic Celler – Hall 6, Stand H88-06
Winemaker & owner Albert Jané will showcase a selection of his organic wines from DOQ Priorat and DO Montsant at this year’s exhibition. Jané is particularly looking for new importers in Germany and around Europe. He will be pouring bottles from his three sites: Acústic Celler in DO Montsant, Ritme Celler in DOQ Priorat and Autòcton Celler/Mas Vilella, a project based at the family farmhouse in La Bisbal del Penedès.
Jané’s philosophy is to make “pure, imperfect, ‘unplugged’ wines without make-up, based on the strength and singularity of old vineyards”.
Arette Tequila – ProSpirits, Hall 5, Stand J58
Arette will be pouring its full portfolio at Stand J58, including Arette Blanco, Reposado, Añejo and Extra Añejo. The artisanal, family-run business focuses on traditional production methods, and its owners are “one of the four founding tequila families that remain fully independent”.
The team is looking to expand Arette’s distribution across Europe and Asia, secure new partners and further cement the tequila’s position in key international markets. International sales manager Alejandra Estrada will be on hand to meet buyers and discuss route-to-market opportunities.
BrewArt Industry – Hall 7, Stand D31
Hailing from Cyprus, BrewArt Industry was founded in 2022 and produces beer, gin, vodka and a traditional Cypriot brandy called zivania. BrewArt will present its core range at ProWein Düsseldorf, including The Gossip Craft Gin, Junic Dry Gin and Odvi Vodka.
The company will also be showcasing its range of zivanias and beers, including the non-alcoholic craft beer Impress (above) and Limited Edition Zivania. Director Ali Peker will be at Stand D31 alongside chemist Ezgu Onar.
Cabolo Kft – Hall 3, Stand C41
Independent Hungarian wine merchant Cabolo works with “leading winemakers from the principal regions” of Hungary, and will be showcasing wines from Bujdosó Winery, Gál Tibor and Heritage Hungarian Wine, among others.
Among the merchant’s sweeter delicacies on offer, CEO & owner Gábor Herczeg and manager Dalma Herczeg will be showing off the Aszú 6 Puttonyos 2015 (above) – made from 100% Furmint grapes and fermented to a sticky 9% ABV.
Caffo Deutschland – ProSpirits, Hall 5, Stand 5B36
Flagship brand Vecchio Amaro del Capo (above) will lead Caffo Deutschland’s line-up in Germany next week. The division’s stand will also spotlight the Cinzano portfolio, spanning vermouth and prosecco, alongside Caffo Sprizzeria (Limoncino, Clementino and Bergamino) and the wider Caffo range.
MD Domenico Tripaldi, export & GTR director Gabriele Langella, Caffo Beverages CFO Alessio Pane, export development director Massimo Mottura, head of off-trade sales Rainer Engels, global marketing & brand development Matthijs van Zanten and brand manager Vanessa Sagroske will all be available to meet at Stand 5B36.
Château Saint Estève d’Uchaux – Hall 4, Stand J64
Château Saint Estève d’Uchaux represents more than two centuries of family ownership, with the Monier de Saint Estève family at the helm since 1809 and the eighth generation now stepping into the vineyard. The 230-hectare estate includes 45 hectares of vines within the Massif d’Uchaux, classified as AOC Côtes du Rhône Villages Massif d’Uchaux since 2005.
Certified organic with Ecocert since 2009, the estate also produces Vin Méthode Nature cuvées without added sulphites. Particular focus is placed on its viognier wines from massal selection, including Vionysos and Cuvée Thérèse. MD Florestan Otto will be available at the stand.
Fero – ProSpirits, Hall 5, Stand 5E18
Wine and spirits ‘financing partner’ Fero will showcase a variety of its clients across the three days of ProWein Düsseldorf.
Friendly faces from the London-based fintech company, as well as representatives from its wine and spirits clients, will be available to meet at the stand in the ProSpirits Hall at the following slots: Gleann Mòr Spirits, Sunday 9am–1pm; Hattingley Valley Wines, Sunday 1.30pm–5.30pm; Morningside Brands, Monday 9am–1pm; Cobblestone Brands (whose portfolio includes Star & Key Rum, above) Monday 1.30pm–5.30pm; Whitebox Cocktails, Tuesday 9am–1pm; and Neurita Tequila, Tuesday 1.30pm-5.30pm.
Heaven Hill Brands – ProSpirits, Hall 5, Stand J45
Family-owned American whiskey giant Heaven Hill Brands will highlight its spirits portfolio, including Elijah Craig (above), Evan Williams, Old Fitzgerald and Heaven Hill Bottled-in-Bond, as well as Tequila Ocho and Lunazul Tequila. The company will also showcase recent additions to its international portfolio, including Carolans Strawberries & Cream Irish Cream Liqueur and Deep Eddy Espresso Vodka.
MD Bryan Fallon will be available at the company’s stand in the ProSpirits Hall and is keen to meet international partners and discuss distribution opportunities.
Henkell Freixenet – Hall 4, Stand A50
Henkell Freixenet will debut a raft of innovations across sparkling and aperitivo at ProWein 2026. Highlights include the extension of the Freixenet sparkling wine brand into spirits through last month’s release of Freixenet Solare (above), a Mediterranean aperitivo positioned for the growing spritz trend, Mionetto’s new Orange Spritz Aperitivo ready-to-serve format, and Freixenet Diamond 0.0 sparkling wine.
The group will also unveil a redesigned look for its Gratien & Meyer crémant – bottles featuring the new Art Deco label and cream foil will be available in brut and brut rosé. Head of communications Vanessa Lehmann and regional sales managers will be on hand to meet show attendees.
La Martiniquaise-Bardinet/Marie Brizard Wine & Spirits – ProSpirits, Hall 5, Stand A15
La Martiniquaise-Bardinet will exhibit with its Marie Brizard Wine & Spirits unit in the ProSpirits section, with particular emphasis on its scotch whisky portfolio — a line-up led by the Cutty Sark and Label 5 (above) brands. The group will also spotlight its RTD range, available chilled in a self-service fridge throughout the show.
The group’s mixology-focused collection will feature prominently, including Marie Brizard liqueurs and syrups alongside Gibson’s Gin. Communications manager Donatien Ferrari will be available at the stand, and says ProSpirits “has gained increasing prominence, with a significantly stronger presence and growing share of voice in recent years”.
