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‘There’s nothing to analogise our business to within the drinks industry’ – Ferovinum co-founder & CEO Mitchel Fowler speaks to Global Drinks Intel

Olly Wehring
Last updated: 16/05/2025 at 6:08 PM
By Olly Wehring
12 May 2025
13 Min Read

‘The two biggest barriers to scaling any drinks brand are accessing working capital inventory and supply chain complexity.’


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Framed as an industry disruptor along the lines of Airbnb and Uber, Ferovinum commenced operations seven years ago. Co-founder Mitchel Fowler sat down with Global Drinks Intel editor Olly Wehring last week to talk through how the London-based company's platform works and its journey so far.How did you get to where you are today? I was born in the Hunter Valley wine region in Australia and have always had a really strong passion for the wine industry, though I’d never worked in it formally. I spent my career in commodity markets, helping both small and large businesses deal with moving their

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Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
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