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The trends driving mixers in 2024 – Category Intel

Joe Bates
Last updated: 18/11/2024 at 2:06 PM
By Joe Bates
23 October 2024
11 Min Read

The days of generic, mass-produced mixers are numbered. Today, premium and artisanal brands are gaining consumer traction, offering unique flavours, healthier ingredients and a stronger focus on sustainability.


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Mixers have always played a pivotal role in shaping a bartender’s ability to craft a wide-ranging drinks menu. In some on-premise venues, however, their contribution is undervalued or even overlooked. Often served unceremoniously out of a bar gun, mixers in these establishments need simply to offer carbonation, consistency, brand recognition and value for money.Conversely, in more upscale locations, mixers are increasingly valued highly.Bartenders are actively sourcing exotic-flavoured mixers to complement and enhance their cocktails or to make unfamiliar spirits more approachable. Some cock

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Joe Bates
ByJoe Bates
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Joe has been a business journalist for over 20 years, specialising in the drinks, aviation and Global Travel Retail sectors; Duty-Free News International, IWSR Magazine, Drinks International and Whisky Magazine, among others.
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