The role of bartender advocacy in establishing brands – Consumer Intel

Consumers are selective about where and when they spend. Brands and venues need to work together in order to make every occasion feel worth the pricePremium and independent bars are outperforming the wider on-premise channel, particularly when they combine quality and valueWith 77% of bartenders citing experience as a reason why guests pay more, their role in delivering quality, personal service and engagement has become increasingly importantBartender advocacy has to be earned - brands must build their advocacy through support, relationships and educationThe best activations are partnerships