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Summer selling opportunities for alcohol in global travel retail – Market Intel

Garry Stasiulevicuis
Last updated: 06/08/2025 at 10:17 AM
By Garry Stasiulevicuis
6 August 2025
6 Min Read

Cocktail capitals are well stocked to capture a slice of the lucrative summer drinks market, but the global travel retail channel is missing a trick when it comes to the in-demand wine, RTD and no- & low-alcohol categories.


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As temperatures rise in the Northern Hemisphere and suitcases roll, so does the thirst for refreshing summer drinks.From spritzes and rosés to cocktails-on-the-go, consumers are seeking lighter, brighter and more versatile drinking experiences. But while domestic markets are awash with innovation ­- from canned cocktails to low-alcohol botanical blends - the global travel retail channel tells a different story.Shelftrak’s latest global data snapshot across key airports offers a striking view: some categories are flourishing, while others, especially RTDs and no- & low-alcohol, remain w

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Garry Stasiulevicuis
ByGarry Stasiulevicuis
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Garry Stasiulevicuis is MD of ShelfTrak, an AI-powered business that transforms data into actionable insights by analysing store-level execution across the leading 50 airports and 70-plus stores. For more details, visit www.shelftrak.com
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