Moët Hennessy has released details of a moving-restaurant activation, the latest initiative under the group’s sponsorship arrangement with Formula One.
The 12-seater dining room on wheels, which the brand owner has called ‘The Out Lap’, will debut at the Belgian Grand Prix this weekend. The hospitality experience includes a drive around the track with a guide and a meal, which can be booked via the F1 website.
The restaurant will then travel to the Dutch Grand Prix from 21-23 August, the Pirelli Italian Grand Prix race on 4-6 September and finally the Tag Heuer-headline-sponsored race weekend in Spain from 11-13 September. The first menu has been created by Michelin-starred chef Yannick Alléno, with subsequent menus designed by other “world-renowned chefs”.
The cost of a ticket aboard the restaurant was not disclosed.
Moët Hennessy, alongside other LVMH brands, including Louis Vuitton and Tag Heuer, signed a ten-year global sponsorship deal with F1 in October 2024. The partnership started with the 2025 racing season.
Last year, the wine & spirits unit added Volcan De Mi Terra tequila to the arrangement. Volcan De Mi Terra now holds “official tequila” status, having previously had a presence at the Las Vegas Grand Prix in 2023 and 2024.
