‘In Europe, brands aren’t really aware that this can be done’ – Tipple founder & CEO Eoin Bara speaks to Global Drinks Intel

After almost seven years of trying to grow his Irish gin brand, Mór, Eoin Bara launched Tipple, a platform designed to simplify online sales of alcohol beyond one's home market. Last month, Bara talked editor Olly Wehring through his and Tipple's journey to today.What is Tipple and how does it work?We enable brands to be able to sell online. Things like tax and excise are incredibly difficult - especially cross-border. Tipple makes it simple. It’s a quick plug-in on platforms such as Shopify or WooCommerce that allows a brand to sell across a border compliantly. We handle all the VAT, the