Our series of interviews looking back at 2024 and ahead to this year continues, with Jean-Etienne Gourgues, the head of Pernod Ricard's Chivas Brothers scotch whisky division, sharing his thoughts with Global Drinks Intel.What was your overriding takeaway from 2024?On a macro level, we’ve moved into an increasingly polarised world, which has presented new risks but also new opportunities. And from a business perspective, we see that premiumisation is still a reality in a number of markets, with prestige whisky demand continuing to strengthen, as evident in Chivas Brothers fiscal 2024 (to the
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
