By spending strategically and viewing constraints as opportunities, start-up companies can create innovative, high-impact packaging strategies on a budget for their brands.Strategic planningBefore diving into its design, understanding your brand’s journey is essential. Roiby Gonzalez, North America VP at creative design agency Oveja & Remi, which has worked with the likes of Stella Artois and Chivas Regal (bottle of 15 Year Old Balmain Edition below), emphasises the importance of early discussions with your creative partner.“Whether creating from scratch, extending a product line or
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