How beverages’ early developers are utilising AI – Comment

Last updated: 19/01/2024 at 5:26 PM

10 July 2023

7 Min Read

AI will augment almost every element of the drinks industry – from sourcing and formulation to content personalisation and campaign creatives.

This article was initially published in the July issue of Global Drinks Intel magazine.

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Chris Tyas is chief strategy officer at independent creative agency Impero - the creative agency for impatient brands.