The specialist non-alc operators in the UK’s off-premise have seen alcohol-free beverages start to outgrow Dry January. How has the category succeeded in becoming a year-round retail staple? In the UK, Dry January has dominated the popular perception of the growing alcohol-free adult drinks category for years. The event consistently captures headlines, coinciding with new no- & low-alcohol product launches and driving consumer curiosity.Yet, speak to specialist adult non-alcoholic (NA) beverage retailers in the country about what’s been happening over the past 18 months, and a very di
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