The appeal of shopping in the global travel retail channel remains rooted in practical and leisure-driven motivations. According to Swiss research agency m1nd-set, the biggest purchase drivers across all product categories are lower prices than downtown stores or online retailers, followed by the opportunity to browse before travelling, a broad product assortment, convenience and good customer service.Yet practical benefits tell only part of the story: the lure of exclusivity also plays an important role. GTR-only products, along with limited-edition releases, continue to resonate with travell
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