Campari Group remains bullish after Q2 sales rise – results data

Sales from three months to the end of June increase 2.5% to EUR869m (US$995m)
First half of 2026 up in sales terms by 2.7% to EUR1.51bn ($1.73bn)
Company reiterates full-year top-line growth forecast of +3%

Campari Group reaffirmed its prediction that group sales will outperform the industry this year, targeting a 3% full-year sales boost after reporting a 2.5% increase in the second quarter of 2026.

That represented a slight deceleration versus the 2.9% rise reported in the first three months of the year, but still enabled the Aperol and Wild Turkey brand owner to register sales growth of 2.7% for the first half as a whole.

Sales grew in the group’s key regions, with the 1.9% uptick seen in ‘Europe’ in H1 attributed to growth across almost all markets, driven by the company’s aperitif portfolio strategy.

‘North America’ was up 2.6%, with the US rising 1.5% and Jamaica registering a 8.8% sales hike thanks to rapid recovery from the impact of Hurricane Melissa in late 2025.

Sales in ‘developing markets’ were up 9.1%, spearheaded by widespread positive trends across the region, especially in Brazil and Argentina, while ‘APAC and GTR’ was flat – GTR’s 6% sales boost offset by losses linked to distribution changes in South Korea.

Looking at Campari’s brands, Aperol posted 3.3% sales growth, thanks to contributions from all regions and the impact of innovations, but Wild Turkey bourbon was impacted by category challenges in the US and demand-led supply constraints on Russell’s Reserve.

Espolòn tequila’s 8.2% H1 sales increase was driven by the US and geographical expansion elsewhere, while Courvoisier cognac was up 6.3%, thanks to growth in ‘developing markets’ and ‘APAC’, plus stability in the US.

Campari CEO Simon Hunt said the company was “delivering on our strategy and growing with solid results”, adding: “At the same time, we are growing and gaining share across all our key markets, driven by our priority brands.

“Our strategy of fewer, bigger bets, including disposal of non-priority brands, innovation, geographic expansion is gaining traction while we continue to drive efficiency across each line of the P&L.”

Campari continues to shed unwanted brands, announcing plans to dispose of Bisquit & Dubouché cognac and the Bellonnie et Bourdillon Successeurs rum stable yesterday, following the sale of the Averna and Zedda Piras liqueur brands to Disaronno Group for about EUR100m (US$114m), which completed in May this year.