Last week, Carlsberg released an updated version of its ESG programme and operations emissions target. Afterwards, Global Drinks Intel deputy editor Jessica Broadbent caught up with the group's global head of sustainability & ESG, Simon Boas Hoffmeyer (below), to discuss consumer sentiment surrounding ESG and tackling green-messaging 'fatigue'.How will the average consumer see/find/experience Carlsberg's new programme, ‘Brewing Tomorrow'? Will their shopping trip be affected by the initiatives, for example - or is that not a goal of ESG targets?Our goal is for consumers to both directly
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