The first lot in the tie-up has an estimated price of GBP35,000 (US$45,830)-GBP70,000.
Payments have been demanded with effect from this Friday (11 October).
The pilot centres around the group's Smirnoff vodka brand in Ireland.
Hermida's two years with Sovos Brands were part of a 28-year career in consumer goods.
Only 75 visitors behind the record set in 2019.
