Here’s a round-up of the new launches from spirits brand owners in the week commencing…
The group has launched an advert featuring brand ambassador Lionel Messi.
The initiative includes a giveaway for a holiday worth up to US$6,600.
The push positions the coffee liqueur as a key ingredient in the espresso martini cocktail.
The distributing major will withdraw from the US state this September.
'This decision also reflects the upcoming arrival of a new CEO.'
