'We have the advantage that we've been in football for a very long time.'
The partnership also includes two limited-edition packs: Dom Pérignon Vintage 2015 and Rosé Vintage 2010.
The new initiative follows 2023’s ‘We Do We’ marketing campaign for Smirnoff.
'Whether you're mixing a drink at home or visiting your favourite local bar, this campaign…
The move follows Heineken signing a sponsorship arrangement with Premier Padel last month.
The bottle will be available from selected US off-premise operators for US$149.99.
