Third-quarter sales have slipped on the corresponding period in 2023.
The most recent quarter saw sales inch up by 0.6%.
The company intends to "adapt to the price elasticity of consumer demand".
The brand owner flagged "soft end-consumption and intense promotional activity around the world".
The figures suggest the onset of a downtrading trend for tequila.
The Heineken brand grew its quarterly volumes by almost 9%.
