The US division of Anheuser-Busch InBev is hoping to move forward from the recent frenzy around its Bud Light brand in the country, unveiling plans for a summer marketing campaign and support packages for those impacted by the protests against the beer.
In April, actor & online celebrity Dylan Mulvaney posted a video thanking Anheuser-Busch for sending her a personalised can of Bud Light. The post by Mulvaney, who has been sharing her gender transition with her followers since last year, prompted calls for a boycott of the beer from right-wing commentators and the likes of musician Kid
‘We hear you,’ Anheuser-Busch InBev tells US Bud Light drinkers, as boycott row rumbles
The US division of Anheuser-Busch InBev is hoping to move forward from the recent frenzy around its Bud Light brand in the country, unveiling plans for a summer marketing campaign and support packages for those impacted by the protests against the beer.

Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.



