US-based Athletic Brewing has announced a “multi-year” extension of its existing arrangement with English Premier League team Arsenal FC.
Following the company’s first season as the club’s ‘non-alcoholic beer partner’, Athletic’s namesake Alcohol-Free Lager will also go on sale at the club’s Emirates Stadium in London, alongside its Run Wild IPA. The brewer will also expand its presence across Arsenal’s digital, in-stadium and supporter engagement marketing platforms.
The lager and IPA will be sold in 33cl cans, while the latter will also be served on draught in the club’s hospitality areas. Arsenal and Athletic will also launch a “limited-edition, co-branded” brew later in the Premier League’s 2025/26 season, which is due to start next month.
Earlier this month, Asahi’s namesake beer brand secured ‘official beer sponsor’ status with the north London club.
