AB InBev has rolled out a fresh campaign for its Stella Artois brand, showing consumers navigating a crowded bar.
The ‘Claustrobars’ push rolled out in London and across Brazil and Chile earlier this month with out-of-home placements. The campaign, which features one consumer holding a pint serve of Stella Artois while appearing unfazed by the bustling crowd around them, will be backed by presence on social and digital media.
The brand owner worked with photographer Ale Burset and Grey’s London studio for the activation, which includes the tagline ‘Worth It’.
“This creative fully captures the premium essence of Stella Artois,” said the brand’s global VP, Tim Ovadia. “It reflects a genuine insight as part of our ‘Taste Worth More’ platform, highlighting that some occasions are worth the effort – such as navigating a crowded bar – especially if it means a perfectly poured Stella Artois is waiting to be enjoyed.”
Earlier this year, AB InBev unveiled a TV advert for Stella Artois, featuring actor Matt Damon and former footballer David Beckham, that debuted during the Super Bowl in the US.
