AB InBev has launched the next phase of the ‘For Every Golden Moment’ global campaign for Corona Cero.
The activation, which debuted alongside the Paris Olympics last year, forms part of AB InBev’s extended worldwide partnership with the International Olympic Committee (IOC) that runs to 2032. The latest push coincides with the announcement that the no-alcohol extension of Corona will serve as the “official beer sponsor” of the Milano Cortina 2026 Winter Olympic Games in Italy.
Corona Cero’s next initiative will feature in around 25 markets, supported by city-wide activations, digital content, sampling initiatives and Olympic-themed packaging. The campaign will include on-site fan experiences and athlete collaborations during the Games, fronted by Olympic curler Stefania Constantini and snowboarder Mark McMorris.
The Winter Olympics run from 6 to 22 February next year.
In September, AB InBev announced a marketing arrangement with Netflix that the brewer believes is “unprecedented in the global reach and scale of activations” across its portfolio.
