The newly-appointed head previously launched and headed Fever-Tree’s North American operations for eight years.
The six-month push started this month and will conclude at the beginning of December.
'We’ve identified agave as one of the areas within our portfolio where we can drive…
'This limited relationship allows us to support a partner that shares our dedication to quality,…
The marketing play is in anticipation of World Music Day on 21 June.
The spot features a diverse group of dancers.
The campaign will include in-film integration of the alcohol-free brand extension.
The group has launched an advert featuring brand ambassador Lionel Messi.
The initiative includes a giveaway for a holiday worth up to US$6,600.
