Stateside Brands has commenced a marketing activation for its namesake vodka across the company’s home city of Philadelphia.
‘The New American Classic’ breaks this week, with the 11-year-old company, founded by brothers Matt & Bryan Quigley and Clement & Zach Pappas, using the push to highlight recently updated branding and packaging for Stateside Vodka. At the same time, the spirit, which is available in 36 states across the US, as been repositioned at a “new, approachable price point” of US$20 per 75cl bottle.
Specific details on where the campaign’s assets will appear, as well as what Stateside’s SRP was previously, were not disclosed.
“We’re excited to bring to life ‘The New American Classic’ campaign for Stateside Vodka, our heritage brand … that kickstarted this whole journey back in 2015,” said CEO Clement Pappas.
Company president Matt Quigley added: “We have spent over a decade building brands that we are proud of. Now we’re bringing our original spirit to life with a fresh campaign that feels unmistakably Stateside.”
Stateside Brands also owns the Surfside and Super Lyte RTD marks.
