Sign In
  • News
    • Beer
    • Spirits
    • Wine
    • Environmental, Social & Governance
    • Financial Results
    • Marketing
    • Mergers & Acquisitions
    • New Product Development
    • From the Industry
  • Intel
    • Comment
    • Interview
    • Category Intel
    • Consumer Intel
    • Market Intel
  • Awards
    • Global Drinks Awards
    • New Product Awards
    • ESG Awards
  • Magazine
  • Newsletter
  • Subscribe
  • Contact
  • News
    • Beer
    • Spirits
    • Wine
    • Environmental, Social & Governance
    • Financial Results
    • Marketing
    • Mergers & Acquisitions
    • New Product Development
    • From the Industry
  • Intel
    • Comment
    • Interview
    • Category Intel
    • Consumer Intel
    • Market Intel
  • Awards
    • Global Drinks Awards
    • New Product Awards
    • ESG Awards
  • Magazine
  • Newsletter
  • Subscribe
  • Contact
Search
Global Drinks Awards Banner - https://globaldrinksawards.com/


Diageo CEO coy about headcount reduction figure under “significant” restructure

Jessica Broadbent
Last updated: 06/08/2026 at 4:56 PM
By Jessica Broadbent
6 August 2026
3 Min Read

‘You can ask me 27 different ways and I’ll come back to the same answer. I’m not going to talk about a number of people.’


Dave Lewis
SHARE

Diageo CEO Dave Lewis has said he will not be detailing the number of jobs cut in his global restructure plans, adding that the figure is impossible to pull from publicly available information.

Lewis, who earlier today announced plans to save US$1bn over the next three years under a “significant” restructuring initiative, said job cuts had been necessary, but “not easy”. Speaking to reporters in a media call earlier today, he maintained that “nobody’s saying to me this is the wrong thing to do”.

In its fiscal 2026, Diageo reported severance costs of US$514m, just over a sevenfold-increase on the group’s US$73m expenditure in 2025.

“I don’t want to talk about a number. I don’t think that’s the right way for me to be talking about colleagues that were impacted by this change,” Lewis said. “You’ve seen the total cost of the operating framework changes. There are some people things in there, some non-people things in there. So you’re not going to be able to break it out.”

He added: “People have been very clear that things needed to change. If you were to see the last five years of internal feedback, people talk about a very large amount of duplication, a lack of accountability for decision making … So actually, we’re addressing some of the issues that the Diageo team have been saying we’ve got to do. 

“Now, look, the consequences of that are not great for anybody, so it’s not easy. But I think if you ask Diageo colleagues ‘did we need to change?’, I think pretty much every one of them would have said, ‘yeah, we need to change’. And whilst … the impacts are big, nobody’s saying to me this is the wrong thing to do.”

Redundancy rumours have been swirling since the former Tesco CEO took over the top post at the spirits major in January. 

Earlier this week, a Scottish trade union claimed Diageo had placed 172 scotch-whisky distillery staff at risk of redundancy, with 38 jobs set to be cut as part of the restructuring programme. GMB Scotland claimed Diageo had been “steam-rolling” through job cuts.

There have already been several top-level personnel changes at The Johnnie Walker & Don Julio brand owner this year – including the hire of Procter & Gamble veteran Sujay Wasan as president of its ‘Asia-Pacific’ (APAC) business.

The ‘turnaround journey’ ahead for Diageo, according to CEO Dave Lewis – Comment

TAGGED:Diageo
Jessica Broadbent
ByJessica Broadbent
Jess joined Global Drinks Intel as deputy editor in January 2026 following a stint as a freelance journalist in Panama. She was previously deputy editor at Just Drinks. She has bylines in other industry titles including The Buyer, Fine Lees and Just Food, and has been a sub-editor at The Daily Mail.
Previous Article Maison Pommery bottle Maison Pommery & Associés eyes EUR200m savings after Henkell Freixenet talks collapse
Next Article Molson Coors Beverage Co quarterly sales Q1 2022-Q2 2026 chart Molson Coors Beverage Co slides back into red with Q2 sales decline – results data
MPU for Le Tribute Pink Grapefruit - https://letribute.com/en-gb?srsltid=AfmBOooXoAFSrBVrsVtLnlySLXXjT62LG4oJ5imdqTABCraYG_SULm5V

The Newsletter

Sign up to receive our newsletter email

  • The very latest news from across the world's beverage alcohol industry
  • Cutting-edge intel from our in-depth category & market analyses, backed by benchmark industry data
  • The best insight on your competitors from our interviews with the industry’s leaders

This field is for validation purposes and should be left unchanged.

Follow on Social

Linkedin Twitter
Short Tower for Le Tribute Pink Grapefruit - https://letribute.com/en-gb?srsltid=AfmBOooXoAFSrBVrsVtLnlySLXXjT62LG4oJ5imdqTABCraYG_SULm5V
Global Drinks Awards Banner - https://globaldrinksawards.com/

You Might Also Like

Molson Coors Beverage Co quarterly sales Q1 2022-Q2 2026 chart

Molson Coors Beverage Co slides back into red with Q2 sales decline – results data

6 August 2026
Maison Pommery bottle

Maison Pommery & Associés eyes EUR200m savings after Henkell Freixenet talks collapse

6 August 2026
Moet Hennessy quarterly sales Q1 2022 Q2 2026 chart

Moët Hennessy continues solid start to 2026 – results data

6 August 2026
Remy Cointreau quarterly sales Q1 fiscal 2023-Q1 fiscal 2027 chart

Rémy Cointreau sales edge up in first quarter of fiscal 2027 – results data

6 August 2026
Linkedin Instagram

What next?

  • Sign up to our FREE newsletter
  • Subscribe
  • My Account
  • Sign up to our FREE newsletter
  • Subscribe
  • My Account

About

  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions
  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions

Copyright © 2025 Global Drinks Intelligence Limited. All Rights Reserved

Built and Managed by Kukoo Creative

This website uses cookies to improve your experience. Read our privacy policy | Cookie settings | ACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyse and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
CookieDurationDescription
li_gc6 monthsLinkedin set this cookie for storing visitor's consent regarding using cookies for non-essential purposes.
lidc1 dayLinkedIn sets the lidc cookie to facilitate data center selection.
VISITOR_INFO1_LIVE6 monthsA cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
yt-remote-cast-availablesessionThe yt-remote-cast-available cookie is used to store the user's preferences regarding whether casting is available on their YouTube video player.
yt-remote-cast-installedsessionThe yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video.
yt-remote-connected-devicesneverYouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt-remote-device-idneverYouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt-remote-fast-check-periodsessionThe yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos.
yt-remote-session-appsessionThe yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player.
yt-remote-session-namesessionThe yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video.
ytidb::LAST_RESULT_ENTRY_KEYneverThe cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
_ga1 year 1 month 4 daysGoogle Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_ga_*1 year 1 month 4 daysGoogle Analytics sets this cookie to store and count page views.
YSCsessionYSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurationDescription
__Secure-ROLLOUT_TOKEN6 monthsYouTube sets this cookie to manage feature rollout and experimentation. It helps Google control which new features or interface changes are shown to users as part of testing and staged rollouts, ensuring consistent experience for a given user during an experiment.
__Secure-YNID6 monthsGoogle cookie used to protect user security and prevent fraud, especially during the login process.
_fbp3 monthsFacebook sets this cookie to store and track interactions.
bcookie1 yearLinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs.
yt.innertube::nextIdneverYouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requestsneverYouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
CookieDurationDescription
__Secure-YECpastYouTube sets this cookie to stores the user's video player preferences using embedded YouTube video
advanced_ads_visitor1 monthDescription is currently not available.
personalize_sync1 dayDescription is currently not available.
RBUUID2 monthsDescription is currently not available.
stackprotect1 hourDescription is currently not available.
syncTimeout12 hoursDescription is currently not available.
unique_session_id1 yearDescription is currently not available.
SAVE & ACCEPT
Powered by CookieYes Logo