Non-cognac grape brandy still struggles to shake off its cheap, sweet digestif imageProducers and brand owners believe mixology offers a 'massive opportunity’, with several marketing activations highlighting brandy as a swap for other spirits in well-known cocktailsAttempts to improve the category's approachability have included lowering price points, and increasing NPD, such as cask finishes, flavoured expressions, brandy liqueurs and RTDsWere one to peruse the Jerry Thomas Bartenders Guide 1862, one would quickly notice a common theme among many ‘classic’ cocktails: brandy. Having been
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
