Who is stealing hard seltzer’s share in RTDs? – Category Intel

After strong growth in 2020 and 2021, hard seltzer consumption globally has been in decline, with value down 8% and volume falling 10% from 2023 to 2024Competition from other RTD segments has further depressed hard seltzer volumes, with hard teas, canned cocktails and sessionable refreshers gaining groundThe moderation trend has also given rise to new opportunities for non-alcoholic RTDs, which grew 9% in volume year on year in 2024Innovation moves in the on-premise suggest that the future of RTDs will tap into the consumer demand for convenience behind the bar and at homeAs consumer demand fo