Pernod Ricard is launching three limited-edition Absolut bottles in collaboration with Belgian electronic-dance-music festival Tomorrowland.
It marks the second packaging collaboration between the pair under their nine-year ‘United We Dance’ partnership, which sees Absolut named Tomorrowland’s ‘official vodka’. The 70cl limited-release bottles contain Absolut’s original expression and are available in Denmark, Germany, Slovakia and Switzerland – with Belgium, the Netherlands, Poland and Thailand to follow – at an approximate SRP of EUR22.99 (US$27.02).
‘United We Dance’ began as a single-festival sponsorship deal in 2017 and has been expanded to cover Tomorrowland’s events in Brazil, Columbia and France. Absolut will also sponsor the first full-scale Tomorrowland event in Thailand in December.
As part of the brand’s 2026 festival activations, Pernod Ricard will run an unspecified “on-site experience” and will be selling a festival-themed Absolut cocktail.
