Stoli Group has entered a strategic partnership with Fundamental Hospitality, the UAE-born, globally recognised hospitality group behind a portfolio of internationally-acclaimed dining and lifestyle venues.
The collaboration will see Stoli Vodka and elit Vodka integrated across a selection of the group’s flagship venues, including Adaline, Alaya, GAIA, Shanghai Me, Sirene by GAIA, Scalini and La Maison Ani. The partnership extends beyond listings, with each concept exploring tailored activations and bespoke integrations designed to complement the distinct identity and guest experience of every venue.
Founded in 2011, Fundamental Hospitality has established itself as a leading force in exporting ‘Made in Dubai’ concepts to the world’s most influential markets. With a growing international footprint spanning Dubai, London, Monaco, Doha and beyond, the group is internationally recognised for creating elevated dining experiences that seamlessly blend culinary excellence, design and atmosphere.
Its diverse portfolio reflects a dynamic approach to hospitality – where lifestyle-driven concepts and the guest experience is paramount – ranging from the globally-celebrated Greek-Mediterranean concept GAIA, to the vibrant, high-energy world of Shanghai Me. This is complemented by the timeless elegance of the La Maison Ani brand, and the GCC’s largest beach destination – Sirene by GAIA.
This partnership further reinforces Fundamental Hospitality’s commitment to collaborating with globally-respected brands, enhancing its offering across key markets while continuing to shape the future of lifestyle-led hospitality on an international scale.
For Stoli Group, the agreement strengthens visibility in some of the world’s most image-led on-trade environments, placing Stoli and elit in front of affluent, international consumers in venues that combine high footfall, strong cultural relevance and premium cocktail occasions.
The collaboration also supports Stoli Group’s continued focus on premium on-trade partnerships that build brand equity through influential hospitality platforms, while creating further opportunities for portfolio expansion within one of the region’s most dynamic lifestyle groups.
