Pernod Ricard has strengthened its focus on China, Global Drinks Intel has learned, parachuting the current head of its Northern Europe region into the country on a secondment basis.Julien Hémard (below), who has been CEO of Pernod Ricard Northern Europe since mid-2023, has assumed the same role at Pernod Ricard China today (1 April), the brand owner has announced internally. The executive will hold the role on a "15-month assignment" and will be joined by the CEO of Pernod Ricard Japan, Tracey Kwan, as deputy CEO, also for 15 months.Incumbent Jérôme Cottin-Bizonne, who has been with the gr
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