When it comes to how shoppers engage with alcohol in the global travel retail channel, convenience dominates across the Middle East & Africa, while price advantage is a key motivator throughout Europe.Across all markets, alcohol clearly emerges as a highly value-driven category characterised by sharper price sensitivity and strong promotional activity, and more deliberate planning than the average duty-free purchase. Promotions drive alcohol salesPromotions remain a powerful conversion tool in GTR, with nearly half (48%) of shoppers purchasing at least one product
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
