Spain’s EUR44bn (US$52bn) alcohol market is shifting decisively from volume-driven growth to value-led premiumisationStricter drink-driving limits and the rise of late afternoon/early evening socialising are accelerating structural growth in no- & low-alcohol and prompting significant investment from major brand ownersSpain’s wine sector is switching from bulk exports to higher-margin DO/DOCa/DOQ wine, premium whites and luxury wine tourism as it confronts declining volumes and climate pressuresRTDs are driving growth in spirits, albeit from a small basePremium-differentiated gins that
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