Italy’s Herita Marzotto Wine Estates will promote the Giardino rosé through its ongoing partnership with the Miami Open, with a ‘frosé’ cocktail serve.
The drink, called the ‘Love All Santa Margherita Frosé’, comes in a limited-edition tennis-ball-shaped cup and will be served in the brand’s namesake bar at the tournament. The “signature serve” will cost US$22 per serving.
Herita Marzotto Wine Estates – formerly The Santa Margherita Wine Group – said the cocktail has been designed “exclusively” for this year’s tournament, which runs from 15-29 March at the Hard Rock Stadium in Miami.
“As a longstanding partner of the Miami Open, we continually look for ways to elevate the Rosé Giardino experience for fans,” said Herita’s US subsidiary’s marketing VP, Jane Scott. “With the ‘Love All Santa Margherita Frosé’, we’re excited to introduce a signature drink of our own that captures the flavour, flair and sunshine of Santa Margherita Rosé and Miami in every sip – creating a memorable way for fans to toast the tournament.”
In other tennis-related brand partnerships, The Boston Beer Co announced yesterday that its Sun Cruiser vodka iced-tea brand is to become a sponsor of this year’s US Open and US Women’s Open.
