Campari Group has refreshed the appearance of its Aperol flagship in the “first major aesthetic update” for the brand since its debut in 1919.
The aperitif will benefit from a new bottle in a different shape, with “rippled glass” around the shoulder and an embossed monogram of the brand’s founding Barbieri brothers. The bottle label has been reduced in size, “giving the spotlight entirely to the recognisable orange” liquid, Campari said.
Aperol’s new bottle will start its rollout in the UK, across the country’s on- and off-premise channels from later this month. Global Drinks Intel has requested further details about the wider availability of the pack.
Last week, Campari Group closed the book on an impressive sales performance from 2025 with a near-5% lift in the year’s final quarter.
