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Welcome to the group chat – The rise of online women+ drinks communities – Industry Intel

Eloise Feilden
Last updated: 19/03/2026 at 11:29 PM
By Eloise Feilden
6 March 2026
11 Min Read

In the drinks industry, gender bias and a lack of representation continue to serve as barriers to entry, and to career progression.


Female whisky drinkers
Credit: Jo Hanley/OurWhisky Foundation
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Online communities open exclusively to women+ are popping up across different areas of the drinks industry, from whisky to wine and from hospitality to operations. How do they serve the industry? And, why do groups like these still need to exist?It’s a Tuesday morning and messages are flying on the Celebrate Her WhatsApp group. Discussion is in full swing as to whether annual drink days - International Margarita Day or World Bartender Day, for example - still carry relevance on social media channels.Someone posts a reminder about the final nominations deadline for a big industry award, while

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Eloise Feilden
ByEloise Feilden
Eloise is a freelance journalist and editor and has been reporting on the drinks industry since 2020. She spent five years at The Drinks Business, three of which as editor of The Drinks Business Asia. In 2023 she was named the Alan Lodge Young International Drinks Writer of the Year. As a freelance journalist she has written for Global Drinks Intel, Harpers Wine & Spirit, The Spirits Business, The Caterer, Financial Times, Daily Mail and TimeOut.
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