Asia Pacific's on-premise is steadily resetting the stage for whiskey/whisky - and not in a 'one-size-fits-all way. NIQ considers how the channel is reshaping the category through distinct serve preferences, premium cues and new formats. Despite global on-premise headwinds, Asia Pacific’s channel hotspots continue to offer resilient routes to trial and trade-up for the whiskey/whisky category.South-East Asia posts one of the highest weekly visitation rates to bars and restaurants anywhere globally, with Thailand, Vietnam and the Philippines trending up year on year.
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
