Sign In
Global Drinks Intel Logo - Home
  • News
    • Beer
    • Spirits
    • Wine
    • Environmental, Social & Governance
    • Financial Results
    • Marketing
    • Mergers & Acquisitions
    • New Product Development
    • From the Industry
  • Intel
    • Comment
    • Interview
    • Category Intel
    • Consumer Intel
    • Market Intel
  • Awards
    • Global Drinks Awards
    • New Product Awards
    • ESG Awards
  • Magazine
  • Newsletter
  • Subscribe
  • Contact
  • News
    • Beer
    • Spirits
    • Wine
    • Environmental, Social & Governance
    • Financial Results
    • Marketing
    • Mergers & Acquisitions
    • New Product Development
    • From the Industry
  • Intel
    • Comment
    • Interview
    • Category Intel
    • Consumer Intel
    • Market Intel
  • Awards
    • Global Drinks Awards
    • New Product Awards
    • ESG Awards
  • Magazine
  • Newsletter
  • Subscribe
  • Contact
Search
Banner for World Bulk Wine Exhibition 2026 - https://worldbulkwine.com/why-visit?utm_source=global_drinks_intel&utm_medium=banner&utm_campaign=media


MGP Ingredients hit by American whiskey glut, squeeze on cheaper brands in 2025 – results

Olly Wehring
Last updated: 02/03/2026 at 3:40 PM
By Olly Wehring
2 March 2026
4 Min Read

‘I am pleased with the team’s efforts as we did what we said we will do and made meaningful progress.’


MGP Ingredients' branded portfolio
SHARE

  • Closing quarter to end of December sees sales decline 23% to US$138.3m
  • For the full year, group top line slides 24% to $536.4m

US-based brand owner & contract distiller MGP Ingredients has reported heavy falls in sales from both the final quarter and the full year of 2025.

Late last week, the group said its top line was down by almost a quarter in both time periods, although its more-premium brands delivered sales growth. The main hit, however, came from the ‘Distilling Solutions’ – or contract distilling – operations, as wider category trends made their presence felt last year.

For the fourth quarter, sales from contract distilling tumbled by 47%, and by 45% in 2025. The company said it has seen that “many large customers paused purchases, including to balance their whiskey inventories and manage their working capital” throughout the year. Also affecting the unit were lower sales of both new distillate and aged whiskey.

Over in ‘Branded Spirits’, where MGP has a portfolio that includes bourbons Penelope and Yellowstone as well as El Mayor tequila, Q4 dipped by 1% while FY 2025 was down 3%. The division’s sales were hit hardest at the ‘value’ end of the price ladder over the full year, while sales slumped by 23% versus -6% from the ‘mid’ bracket and +5% from ‘premium plus’. The company’s definitions of the three price brackets were not indicated.

MGP stated in its results announcement that a non-cash impairment has been applied to ‘Branded Spirits’ in Q4. The reset, valued at $152.6m, was “primarily due to certain unfavourable macroeconomic factors such as a higher discount rate and lower peer valuation multiples compared to the fourth quarter of 2024”.

“2025 was a year of deliberate repositioning for MGP,” said CEO Julie Francis. “I am pleased with the team’s efforts as we did what we said we will do and made meaningful progress … and delivered full-year financial results above our prior expectations.

“As we look ahead, we believe our enhanced strategic clarity, decisive actions and disciplined execution will position the company to deliver sustained growth off of our 2026 guidance expectations. Many of these actions are well underway, and they are already changing how we operate, giving us confidence that MGP will emerge better aligned, more resilient and well positioned for long-term value creation.”

Francis, who spent 19 months across 2017 and 2018 working for Constellation Brands as senior VP of commercial & category development, joined MGP as its CEO in July last year.

  • MGP Ingredients’ official Q4 & FY 2025 results announcement
  • Company presentation on most-recent performance

‘The mission to make American whiskey the world’s whiskey is going to take a lot of time and focus’ – American Whiskey Association CEO Michel Bilello speaks to Global Drinks Intel

TAGGED:MGP Ingredients
Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
Previous Article Gallo logo Gallo lines up California winery closure
Next Article Jack Daniel's Country Cocktails Black Jack Cola six-pack Brown-Forman, Pabst Brewing Co to conclude flavoured malt beverage tie-up in US
MPU for The Busker

The Newsletter

Sign up to receive our newsletter email

  • The very latest news from across the world's beverage alcohol industry
  • Cutting-edge intel from our in-depth category & market analyses, backed by benchmark industry data
  • The best insight on your competitors from our interviews with the industry’s leaders

This field is for validation purposes and should be left unchanged.

Follow on Social

Linkedin Twitter
Tall Tower for World Bulk Wine Exhibition 2026 - https://worldbulkwine.com/why-visit?utm_source=global_drinks_intel&utm_medium=banner&utm_campaign=media
Global Drinks Awards Banner

You Might Also Like

Casa Azul Organico logo

‘Azul’ not exclusively trademarkable, states tequila legal ruling

6 November 2026
Stoli Group logo

Stoli Group ‘returning’ to US

6 November 2026
Camapri Group logo

Diageo veteran resurfaces as whiskey, rum lead for Campari Group

6 November 2026
Still image for Heineken Icons Partnership

Heineken inks golf tie-up for Windhoek, Savanna, Amarula in South Africa

6 November 2026
Linkedin Instagram

What next?

  • Sign up to our FREE newsletter
  • Subscribe
  • My Account
  • Sign up to our FREE newsletter
  • Subscribe
  • My Account

About

  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions
  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions

Copyright © 2026 Global Drinks Intelligence Limited. All Rights Reserved

Built and Managed by Kukoo Creative