Sales in three months to end of December decline 5.1% to US$5.56bn'Asia Pacific' and 'North America' down by 14% and 10.4%, respectively, in Q2Flat first quarter means sales in first six months of fiscal 2026 down 2.8% at US$10.46bnDiageo's forecast of a "flat to slightly down” sales performance for its current financial year has taken a hit in the group's latest quarter, when the top line fell by mid-single digits.The Guinness brand owner said today (25 February) that its sales in the three months to the end of December - the second quarter of fiscal 2026 - fell by just over 5%. The slide,
‘Significant work ahead’ for Diageo as second quarter of fiscal 2026 slides 5% – results data
‘I can already see significant opportunities for Diageo to act more decisively to enhance its competitiveness and broaden the portfolio offering … .’

Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.



