Search
Global Drinks Awards Banner - https://globaldrinksawards.com/


‘Wine needs to do a better job and we’re right up for it’ – Treasury Wine Estates CEO Sam Fischer speaks to Global Drinks Intel

Olly Wehring
By Olly Wehring
12 Min Read

‘Younger consumers are changing their pattern, and it’s really up to us as companies to make sure we’ve got a portfolio that can engage with those consumers.’
Penfolds logo on a wall

This week has started with Treasury Wine Estates announcing a marked slide in sales from the first six months of fiscal 2026, to the end of December. Group CEO Sam Fischer spoke to Global Drinks Intel editor Olly Wehring shortly after the announcement to discuss his first set of half-year figures since starting in post in October.

This week has started with Treasury Wine Estates announcing a marked slide in sales from the first six months of fiscal 2026, to the end of December. Group CEO Sam Fischer spoke to Global Drinks Intel editor Olly Wehring shortly after the announcement to discuss his first set of half-year figures since starting in post in October.  Sam Fischer switched from Lion to Treasury Wine Estates late last year. Prior to his three years with the Kirin-owned group, he spent 17 years with Diageo in Asia Treasury has been active in keeping the market update

This article is available to Global Drinks Intel members only.


Click below for details on how to join the Global Drinks Intel community.


Subscribe for UNLIMITED Access


Already a member?


to read the article in full.


If you work for any of the following corporate subscribers to Global Drinks Intel,

head here to activate your access.


  • AB InBev
  • Bacardi
  • Campari Group
  • Diageo
  • Moët Hennessy
  • Pernod Ricard
  • Proximo Spirits
  • Suntory Global Spirits
  • William Grant & Sons

TAGGED:
Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
Previous Article Treasury Wine Estates Sales H1 2021-H1 2026 Treasury Wine Estates struggles in first half, but bullish on road ahead – results data
Next Article Wine Paris-branded lanyards Wine Paris boasts 20%+ visitors leap again – data
MPU for Global Drinks Intel ESG Awards - https://gdiesgawards.com/categories/

The Newsletter

Follow on Social

Linkedin Twitter
Tall Tower for Bayou Rum - https://bayourum.com/
Banner for Global Drinks Intel ESG Awards - https://gdiesgawards.com/categories/

You Might Also Like