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‘Wine needs to do a better job and we’re right up for it’ – Treasury Wine Estates CEO Sam Fischer speaks to Global Drinks Intel

Olly Wehring
Last updated: 24/02/2026 at 7:44 PM
By Olly Wehring
16 February 2026
12 Min Read

‘Younger consumers are changing their pattern, and it’s really up to us as companies to make sure we’ve got a portfolio that can engage with those consumers.’


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This week has started with Treasury Wine Estates announcing a marked slide in sales from the first six months of fiscal 2026, to the end of December. Group CEO Sam Fischer spoke to Global Drinks Intel editor Olly Wehring shortly after the announcement to discuss his first set of half-year figures since starting in post in October.

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This week has started with Treasury Wine Estates announcing a marked slide in sales from the first six months of fiscal 2026, to the end of December. Group CEO Sam Fischer spoke to Global Drinks Intel editor Olly Wehring shortly after the announcement to discuss his first set of half-year figures since starting in post in October.  Sam Fischer switched from Lion to Treasury Wine Estates late last year. Prior to his three years with the Kirin-owned group, he spent 17 years with Diageo in Asia Treasury has been active in keeping the market update

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TAGGED:Treasury Wine Estates
Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
Previous Article Treasury Wine Estates Sales H1 2021-H1 2026 Treasury Wine Estates struggles in first half, but bullish on road ahead – results data
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