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What the on-premise channel in the US is preparing for in 2026 – Market Intel

Intel Reporter
By Intel Reporter
20 Min Read

The new year has brought a fresh approach to hospitality and the on-premise channel. We hear from US industry insiders about the trends that they expect will rewrite drinks menus, reshape bar operations and reimagine on-premise marketing over the next 12 months.
Kevin Kelley, owner of Kitchen + Kockails by Kevin Kelley
Kevin Kelley, owner of Kitchen + Kocktails by Kevin Kelley (Credit: Kitchen + Kocktails)

The new year has brought fresh shifts in hospitality. We hear from US industry insiders about the trends that they expect will rewrite drinks menus, reshape bar operations and reimagine on-premise marketing over the next 12 months.

Aaron Kiel is an award-winning journalist and PR professional based in Raleigh, N.C., with over 20 years of experience in the beverage, tea, coffee, hospitality and technology sectors. Connect with him on Instagram or head here for more details.Bold flavours, global influences, innovative beverage programmes, advancing technology and continued pressure from rising costs will dominate conversation in the US on-premise in 2026, according to hospitality experts.Executive chef Jacob Hammer of Husk Savannah, part of The Neighborhood Dining Group in Savannah, Georgia, believes that owners and ope

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