Sign In
  • News
    • Beer
    • Spirits
    • Wine
    • Environmental, Social & Governance
    • Financial Results
    • Marketing
    • Mergers & Acquisitions
    • New Product Development
    • From the Industry
  • Intel
    • Comment
    • Interview
    • Category Intel
    • Consumer Intel
    • Market Intel
  • Awards
    • Global Drinks Awards
    • New Product Awards
    • ESG Awards
  • Magazine
  • Newsletter
  • Subscribe
  • Contact
  • News
    • Beer
    • Spirits
    • Wine
    • Environmental, Social & Governance
    • Financial Results
    • Marketing
    • Mergers & Acquisitions
    • New Product Development
    • From the Industry
  • Intel
    • Comment
    • Interview
    • Category Intel
    • Consumer Intel
    • Market Intel
  • Awards
    • Global Drinks Awards
    • New Product Awards
    • ESG Awards
  • Magazine
  • Newsletter
  • Subscribe
  • Contact
Search
Global Drinks Awards Banner - https://globaldrinksawards.com/


Mast-Jägermeister recruits from Procter & Gamble for ‘finance, production & administration’ chief

Intel Reporter
Last updated: 11/02/2026 at 7:09 PM
By Intel Reporter
11 February 2026
1 Min Read

‘We are delighted to welcome … a highly experienced, internationally accomplished top manager from the consumer goods industry.’


Jagermeister bottle
Credit: Nikita Litvinov/Unsplash
SHARE

Mast-Jägermeister has lined up its next financial lead following last year’s departure of CFO Christopher Ratsch.

The privately-held liqueur brand owner has confirmed this week that Carmen Schmidt will “assume responsibility for the finance, production and administration divisions”. Schmidt (below) will start with the company at the start of May, bringing an end to a 19-year career with Procter & Gamble.

Her last role at P&G was as CFO of its Personal Healthcare Europe division out of Geneva.

Carmen Schmidt

Sitting alongside CEO Michael Volke and international operations head Berndt Kodden on the executive board, Schmidt replaces Ratsch, who left Mast-Jägermeister in August after eight years. According to his LinkedIn profile, Ratsch is still the chair of the board at Teremana Tequila, in which the German group bought an unspecified sized stake four years ago.

Late last year, Mast-Jägermeister prepared a sizable international expansion for Teremana to around 20 new markets, leveraging the group’s existing distribution arrangements.

Bitters with bite – How herbal liqueurs have defied spirits’ global downturn – Category Intel

TAGGED:Mast-Jägermeister
Previous Article Altamura Distillery Vodka bottle on a bar next to a martini Altamura vodka expands presence in US
Next Article Two Jack Daniel’s Coca-Cola cans Brown-Forman expands Jack Daniel’s & Coke RTD with lower-strength, larger-can format
MPU for Global Drinks Intel ESG Awards - https://gdiesgawards.com/categories/

The Newsletter

Sign up to receive our newsletter email

  • The very latest news from across the world's beverage alcohol industry
  • Cutting-edge intel from our in-depth category & market analyses, backed by benchmark industry data
  • The best insight on your competitors from our interviews with the industry’s leaders

This field is for validation purposes and should be left unchanged.

Follow on Social

Linkedin Twitter
Global Drinks Awards Tall Tower - https://globaldrinksawards.com/
Global Drinks Awards Banner - https://globaldrinksawards.com/

You Might Also Like

Kirin logo

‘Competition in RTD innovation domestically has been intense for around 20 years’ – Kirin Brewery Co’s executive officer of overseas, Kosuke Fujishima, speaks to Global Drinks Intel

7 September 2026
Ardnamurchan Distillery PET bottle

Ardnamurchan Distillery unveils PET bottle for namesake single malt

7 September 2026
Diageo Guinness OOH marketing

Diageo taps into Guinness nostalgia for global marketing campaign

7 September 2026
Baileys x Terry’s Chocolate Orange

Diageo revives limited-edition orange chocolate-flavoured Baileys

7 September 2026
Linkedin Instagram

What next?

  • Sign up to our FREE newsletter
  • Subscribe
  • My Account
  • Sign up to our FREE newsletter
  • Subscribe
  • My Account

About

  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions
  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions

Copyright © 2026 Global Drinks Intelligence Limited. All Rights Reserved

Built and Managed by Kukoo Creative