Hijos de Rivera has secured another sporting partnership for the non-alcoholic extension of its Estrella Galicia beer brand, signing a deal with the Atlassian Williams F1 Team.
The agreement, announced this week, will see Estrella Galicia 0.0 served in Williams’ trackside bases across European races. The alcohol-free beer’s branding will also be featured across the halo and rear wing endplate of the Williams car from next week’s testing sessions in Bahrain, as well as drivers’ helmets and race suits.
Financial details about the partnership were not disclosed.
Hijos de Rivera executive president Ignacio Rivera said: “The partnership with Atlassian Williams F1 Team represents a natural step in our journey within motorsport.
“At Estrella Galicia 0.0, we firmly believe in projects supporting talent, enhancing heritage and challenging the status quo to build a better future.”
Estrella Galicia 0.0 is also the ‘official beer’ of the MotoGP World Championship. Last week, the brand’s owner secured a deal with Brazil’s MotoGP from this year, giving the alcohol-free extension ‘title sponsorship’ of the event.
