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Mayor of Tequila arrested over alleged extortion

Jessica Broadbent
Last updated: 06/02/2026 at 5:58 PM
By Jessica Broadbent
6 February 2026
2 Min Read

Diego Rivera Navarro is accused of extorting tequila distillers in collusion with criminal group Jalisco New Generation Cartel.


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Mexican authorities have arrested the mayor of Tequila in an anti-corruption sting over the alleged extortion of distillers of the town’s namesake spirit.

Diego Rivera Navarro is accused of coercing tequila producers in collusion with criminal group Jalisco New Generation Cartel, according to a Reuters report this week. Navarro was arrested yesterday (5 February) alongside three other mayors, Omar Hamid García Harfuch, Mexico’s secretary of security & citizen protection, said in a post on X.

According to Harfuch, ‘Operation Swarm’, which has been led by Mexico’s intelligence agency, had stemmed from “several citizen complaints”. He added: “These actions are being carried out within the framework of the national strategy against extortion and the fight against corruption, as instructed by the president.”

The Jose Cuervo brand’s parent company, also called Cuervo, reportedly filed a complaint in December accusing the administration of imposing unfair property tax of up to 20 times the legal rate, and attempting to shutter one of its plants.

Global Drinks Intel has contacted Cuervo for further details.

In October, Proximo Spirits, the Cuervo-owned business that handles its parent’s operations, including Jose Cuervo, outside of Mexico, booked a 4.1% dip in sales from the nine months to the end of September. The group is expected to announce details of its full-year performance towards the end of this month. 

How tequila has broken out of its North America playpen – Category Intel

Jessica Broadbent
ByJessica Broadbent
Jess joined Global Drinks Intel as deputy editor in January 2026 following a stint as a freelance journalist in Panama. She was previously deputy editor at Just Drinks. She has bylines in other industry titles including The Buyer, Fine Lees and Just Food, and has been a sub-editor at The Daily Mail.
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