Why many consumers see non-alc as healthy, but joyless – Comment

It’s not enough for a brand owner to position their product as being better for you. Adult non-alcoholic brands must also deliver emotional upside.In a recent survey by The New Consumer of thousands of American consumers, participants were asked to rank nearly 100 food and beverage items on two axes: how healthy each item seemed and how happy it made them feel.Among adult beverages, non-alcoholic (NA) beer and canned cocktails landed near the middle - not especially unhealthy, but also not especially enjoyable. On the happiness scale, the pair performed just slightly better than diet soda an